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how to make money on Instagram |
If you’re a retailer who hasn’t tried to make money on
Instagram, you’re missing out on some serious potential. Instagram
has more than 500 million users, 300 million of which are daily
active users. The photo editing and sharing app has a huge user base
that is also actively engaged. Every day, users “like” more than
4.2 billion photos and share more than 95 million images.
So if you have products to sell and you’re not on Instagram,
you better think about tapping into this massive community. Ready to
get started? Here’s a guide explaining how to sell on Instagram and
the benefits of a robust platform.
How to make money on Instagram
In order to effectively make money on Instagram, you’ll need to
make sure your account is up to par. Creating a profile isn’t
enough to get you followers, let alone sales. So even if you don’t
think that hashtag is necessary, think again.
Bio
Your Instagram bio is your chance to introduce yourself. You have
150 characters to explain what you do and why your audience should
care. As you write your bio:
You don’t need to write in
complete sentences.
Use two to three keywords that
relate to your industry.
Feel free to use emojis.
Include your unique selling
proposition and/or product differentiation.
- Include a call-to-action(usually to click on the link in your
bio).
Pretty simple, right? All of that information is highly
beneficial, and your customers will thank you for taking the time to
include it.
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how to make money on Instagram lululemon |
Bio link
You only get one active hyperlink on Instagram (all other URLs are
inactive), and it’s in your bio. Use it wisely. Add a link to the
next piece of content you want your ideal shoppers to see. That could
include a link to a coupon, free opt-in, feature products, shop page
or more — whatever it is, make sure it relates to your business.
Captions
If you want to make money on Instagram, you need to use your
captions as an opportunity to describe your products, tell a story,
attract users to your page, and engage your audience.
Plan your captions. Don’t rush this process
because it’s more important than you think. Make them punchy.
Engage your audience.
Don’t shy away from using lengthy Instagram captions.
Experiment with writing longer captions that act as mini blog posts
that share useful and/or entertaining information.
Put the most important info at the top. Always
highlight vital info at the top where users are most likely to see
it.
Include a call-to-action. Tell users what you’d
like them to do next, which might include commenting, liking the
photo, tagging a friend, or visiting the link in your bio.
Use up to five hashtags. Hashtags are important.
They help users find your posts through search (more on that later in
this article).
Also, make sure your captions are easy to read. No one wants to be
greeted with a wall of text — that’s hard on the eyes, and people
will bounce faster than you think.
You can’t add line breaks while writing copy directly through
the Instagram app. Write captions in a notes tool then copy and paste
it over to Instagram to add line breaks.
Photos
Photos are at the core of an Instagram presence, so as you share
images, create a signature look that matches your branding.
Choose a filter, color scheme or theme that runs throughout all of
your photos and makes your profile feel cohesive.
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How to make money on Instagram dailygreatness |
Use geotagging
when relevant. Geotagging shows the location of where your photo
was taken, which creates another searchable lead back to your images.
Don’t make your
account all about your products
Even if you create your account just to sell products on
Instagram, your profile needs to be more than that. Think of your
Instagram feed as a branded publication. Share editorial content that
is interesting and useful to your audience as much as you share ads
that promote and sell products.
Hashtags
Use the right hashtag strategy to engage users and help them find
your content.
Stories
In early August, Instagram took a page out of Snapchat’s book
and added a story feature to the app.
Instagram
Stories allows users to upload a series of photos and videos (and
edit them with text, drawing tools and emojis) that are visible for
24 hours.
Engagement
To make money on Instagram, your profile can’t be all about you.
You must engage with other users and connect with them in authentic
ways.
Follow users that use hashtags related to your industry.
Users with similar interests will be likely to follow you back.
Use a geotag search to find users who are near you.
When you geotag a location, you can click on it to see photos from
other users who have also tagged that location. Follow or engage with
this list to build relationships with nearby users.
Comment on other photos. Don’t write generic,
copy-and-paste messages. Write authentic notes that relate directly
to the user’s post.
Run contests that focus on user-generated content.
Get your followers involved by asking your users to create content
around your brand and then sharing their content through your page.
Plugins and add-ons
There are also additional tools that can help you make money on
Instagram.
LiketoKnow.It—
Retailers can add a LinktoKnow.It link in a photo caption. When a
user double-clicks on a photo to like it, they receive an email with
information about the product. This is only useful for connecting
with users who have a LiketoKnow.it account.
Have2Have.it—
Like LiketoKnow.It, this tool makes it easier for users to follow a
path to purchase items from an Instagram feed. But Have2Have.it does
not require the user to sign up for an account. Have2Have.it
generates one URL (that should be placed in the bio link field) that
takes users to a page that looks like the Instagram feed and includes
options for purchase.
Instagram
Layout— Use one Instagram post as an opportunity to
showcase multiple products with Instagram Layout. The free tool
allows you to create grid layouts to show multiple angles of your
photos, tell a story, or create an interesting look.
Boomerang—
Another tool from Instagram that helps create extra-interesting
content, Boomerang enables users to create mini videos that loop back
and forth.
Instagram
advertising— The tips in this guide primarily relate
to what you can do to make money on Instagram without spending
advertising dollars. But you can also take it one step further by
using paid Instagram advertising to connect with the platform’s 500
million users.
There you done! You have understand how to make more money on
Instagram, it's to build your community now. If you need help about
putting your business online and make more profit contact our expert
using information on Contat us page.